Dynamic roles of suppliers in the specification of business services

The service sector, in particular business services, has become increasingly important developed economies. increasing complexity of the supply market combined with customers’ limited knowledge specifying services contributed to a more active role suppliers those processes. Service specifications can go through stabilization and destabilization cycles over time context customer-supplier interactions. We aim study evolution supplier roles specification processes time. conduct longitudinal that involves two professional providers six customers. find buying may involve explicit recognition uncertainties regarding their specifications. very process interacting help change initial an offer supplier's customer's perceived uncertainty (de)stabilization process.